Gadgets Magazine

Roposo: a Fashion Social Network

Posted on the 30 April 2016 by Jyoti Arora @Jy0tiAr0ra
Roposo: Fashion Social NetworkRoposo: a Fashion Social Network

"Guess what? The photo of my new dress got so many likes on Roposo! And I have now 70 followers on it!' said my elder sister.

And that's how I came to know of Roposo. Before that, I was totally unaware of this Fashion Social Network which is available through its website and smartphone apps.

'Fashion social network. Smartphone shopping apps,' my mind gleefully registered the words and at once shouted out, 'Cool! I must review it!'

Talk about sisters being poles apart in choices.

Anyway, so let me tell you about Roposo. As the website of this fashion social network informs, Roposo is a play on the word Apropos which means 'relevant.' The website attempts to help user discover clothes and accessories suitable for every requirement. It looks and feels somewhat like Pinterest and Instagram devoted exclusively to fashion.

Roposo: Fashion Social Network
Roposo: a Fashion Social Network

Roposo can be divided into two major segments. One is user driven, the other is brand driven. Users can post their style photos on Roposo, Like other people's style photos, save items they like in lists and comment on the photos. This is where the social networking part of the service comes in. It allows users to follow other users and like, save, share and comment on their posts.

Roposo: Fashion Social Network
Roposo: a Fashion Social Network

The Roposo is not just a fashion social network. It is also a fashion store. You can browse this store by choosing the most relevant category and then browsing through the products in it. This is the space where brands and major webstores make their play. The Roposo store displays items from various major webstores like jabong, Flipkart. Every product shown has its details mentioned on the Roposo store. Users can save these products to their Roposo lists or like and share them. Along with the products, suggested options are also given. If the Roposo user wants to buy any item, they just have to hit on the Buy and the main retailer's page opens up from where the item can be purchased.

Roposo: Fashion Social Network
Roposo: a Fashion Social Network

Another major attraction of Roposo is the availability of deals and discounts. In the Roposo Store, when you click on Sales category, it opens up the list of webstores like Jabong, Flipkart, Snapdeal etc. You can click on any of them to browse through their deals and discounts. Morover, in the user profile area, there is a separate tab called Discounts. If there is any discount running on the items the user has liked or saved in a list, it shows up in this Discount section.

Roposo isn't very old yet. It launched only in 2014. But it is gaining quick popularity and has already seen over 2 million app downloads, hundred thousand selfie stories posted and more than 1500K stories viewed per day. Its stores showcases 6 million products and has already seen users spending over 24 million minutes shopping on Roposo. It currently has about 300 partner websites that showcase their products on Roposo.

Roposo: Fashion Social Network
Roposo: a Fashion Social Network

This quick popularity is not surprising considering its benefits to those for whom fashion is important. It lets users feature their style and get inspired by styles of others, including celebrities. It shows users the latest style and fashion trends. The categories shown on it don't just include clothes and accessories but also makeup tips, hairstyles, nail art and mehandi designs etc. It allows users to create style lists and like and save products. It also allows them to buy the liked products and notifies if their liked products are on discount. Those are quite a lot of plus points for fashionable people for whom style and latest trends are important.

In a recent development, Roposo has rasied a fund of $5M from Bertelsmann India Investments. Roposo plans to use this fund to make the service even better by strengthening their technology infrastructure, increasing their team and products etc.

If you like showing off your style and following the latest trend, then you might like Roposo. Here are the important links:

Roposo Website Android App

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