Rolling Stone has just announced the forthcoming publication of MATRIARCHY NOW, an 11-piece NFT collection created in collaboration with Pussy Riot Co-Founder Nadya Tolokonnikova and renowned photographer and artist Ellen von Unwerth.
The upcoming collection will be headlined by the auction of the 1/1 MATRIARCHY NOW NFT, with earnings going toward advancing the cause of women’s reproductive rights via a UnicornDAO LegalAbortion.ETH via Endowment.
As of this writing, Tolokonnikova’s UnicornDAO has raised $4.5 million to fund this and numerous other women and LGBTQ+-focused social issues.
If there is one thing Nadya Tolokonnikova has demonstrated throughout her career, it is that punk is not dead. Since entering the public consciousness with Pussy Riot’s anti-Putin demonstration at Moscow’s Christ the Saviour cathedral — and the subsequent injustices she endured in Russia’s prison system — Tolokonnikova has become one of Web3’s most visible advocates.
Tolokonnikova has developed communities such as UnicornDAO and UkraineDAO on Web3’s largely decentralized infrastructures to address some of the world’s most severe social problems. Specifically, reproductive rights The art group has raised more than $4.5 million to support reproductive rights and the careers of underrepresented artists since its inception in March 2022.
According to the collection’s official page on Coinbase, her upcoming project, MATRIARCHY NOW, is a collection of NFT photojournalism created in collaboration with photographer and artist Ellen von Unwerth, and depicts an idyllic world where “women, men, and everyone else are equal.” Now, though, Tolokonnikova has a new ally in her humanitarian efforts: Rolling Stone magazine.
What will come to pass?
Together with the illustrious publication, the pair will reveal the awe-inspiring and at times turbulent results of their multi-day shoot in New York City. “For one day of the shoot, I got teleported in a magic fairytale of unicorns, fishnets, latex, and powerful girls who rule the world with wit, wisdom, and fun,” said Tolokonnikova in a press release shared with nft now. “We ran into a building under construction, unannounced, made friends there, we were spray-painting posters on the streets of New York, and had a dominatrix tea party with men in latex serving as our tables, we swam in glitter and rode inflatable emo-unicorns. Matriarchy now.”
Given the sheer cultural prestige of Rolling Stone, it seems evident that Tolokonnikova’s road toward legitimizing punk rock philanthropy may be just beginning.
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