An application for a trademark has been submitted by the luxury watchmaker Rolex, alleging that the company has plans for NFTs, NFT-backed media, an NFT marketplace, crypto keys, and cryptocurrency transactions.
According to a tweet by USPTO-licensed trademark attorney Mike Kondoudis, the application also mentioned auctions for virtual goods such as watches, art objects, digital collectibles, and more.
Luxury watchmaker #ROLEX has filed a trademark application claiming plans for:
— Mike Kondoudis (@KondoudisLaw) November 7, 2022
NFTs + NFT-backed media + NFT marketplaces
Crypto keys and transactions
Virtual goods auctions
Virtual and cryptocurrency exchange + transfer#NFTs #Metaverse #Crypto #Web3 #Perpetual pic.twitter.com/J8C93Qcybj
The trademark also covers the exchange and transfer of virtual and cryptocurrencies, as well as marketing through product placements in online games or the metaverse.
More and more luxury brands and businesses have already begun experimenting with decentralized culture by filing trademark applications for crypto, NFTs, and the metaverse.
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