The Whitechapel institution was opened by Russian Immigrant and Master Baker Hyman Rinkoff in 1911. Rinkoff emigrated from Kiev and brought with him his precious recipes including the celebrated sweet Jewish bread chola which has continued unchanged ever since. Now regarded as one of the best in the UK Rinkoffs supply chola to Harrods, Selfridges, John Lewis and various smaller chains.
Rinkoffs also produce Eastern European style cheesecakes, strudels, Danish pastries and east end classic the bagel which was a favourite of the Kray twins. Both twins and bakery were based on the same road and the criminals remained good customers even while they were in prison regularly sending out for half a dozen smoked salmon bagels.
Get the tube to Whitechapel and go for lunch. There are some window stools and lots of old photos and newspaper cuttings you can read while working your way through some of the finest bakery in London.
224 Jubilee Street, Whitechapel, E1 3BS, 0207 791 4909
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