Culture Magazine

Rice Cake Caveat Emptor

By Cilaw

rice cakesFood in America blows my mind.

Every time.

I expect giant portions, food deserts (more on that soon), and the addition of high-fructose corn syrup to bloody everything. So I hit the health food section of the supermarket for a packet of Lundberg Rice Cakes. Organic, “eco-farmed”, whole grain brown rice, gluten-free, vegan, non-GMO. Perfect, right?

Half the pack later I checked the nutrition information. Calories per cake 60.

Serious?

In Spain and Britain plain rice cakes have between 28-32 calories each, depending on the brand.

How is it even possible to make rice cakes more caloric? Higher-carb strains of rice? Denser rice cakes?
Trust the Yanks to crack it — and to ruin another healthful food by supersising it out of all proportion or sense.


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