The opening of Lacoste’s first-ever online store is announced by Emperia ahead of the holiday shopping season.
The alligator’s jaws serve as the entrance for customers, who then find themselves in a showroom with five seasonal products that can be viewed in 360 degrees.
As customers move to the next room, Emperia has created a gamification feature that allows them to interact with additional Christmas goods.
At the conclusion of the store, there is a third and final token locked area that is only accessible to VIP members of UNDW3 (Lacoste’s Web3 community) who own Lacoste NFTs.
Five users will be picked at random each day to receive presents throughout the month of December when “loot” boxes are dropped in this location for UNDW3 subscribers to gather.
Customers will be enticed to return for new surprises by using the token gated technology of Aerion to bring this space to life.
“Web3 integration doesn’t start with Mint. Personalization of shopping experiences, whether physical, digital or immersive, is key to the future of the web3 customer journey. “We are pleased to show that the token gated solutions on our shelves can be implemented in an environment like Emperia,” says Pierre-Nicolas Herstel, CEO and co-founder of Aerion.
“Lacoste is bridging the gap between holiday shopping and gamification with this unique virtual experience. Tapping into a wide variety of demographics with different rooms and product categories helps Lacoste attract a wide range of demographics,” Co-founder and CEO of Emperia Olga Dogadkina explains.
By being present in the metaverse during such a significant buying season and using NFTs to foster a feeling of community, Lacoste will be able to benefit from e-commerce and Web 3 innovation. joins, positioning the company as a leader in fashion.
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