If you happen to be in New York soon, head to Barney’s flagship store and head up to the 8th floor Co-op where you’ll get the chance to meet technology and food at it’s best. Genes@co-op is an interactive cafe featuring a 30-foot long digital banquet table. NYC design consultancy 2 x 4 was commissioned by the retailer to design and develop a concept for the table top that included a simple ordering system and interactive experience.
Working with Perceptive Pixel’s backend technology and hardware, we developed the concept of a “digital river” that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
All the content displayed is repurposed from existing advertising, photography and postings from The Window online blog, fully immersing shoppers in the world of Barneys New York. Touching an item pulls up a content overlay and allows the user to interact with it further as well as purchase products. Part of a larger rebranding for Barneys New York, this project included an extensive design system for all of Barneys’ interactive design components.
