Business Magazine

Resolutions Every Ecommerce Vendor Should Make

Posted on the 14 April 2018 by Consumerfu @ConsumerFu
Resolutions Every Ecommerce Vendor Should Make

Are you a successful ecommerce vendor, or a newbie just learning the ropes? Either way, there are always new things to learn about the industry and new ways to improve your operations.

As we enter the new year, there are a few resolutions every ecommerce vendor should make. Below are a few of our suggestions, but it is likely that you will come up with some of your own as well. We encourage experimentation. After all, you never know what might give you an edge over your competition.

Dedicate More Resource to Paid Advertising

Social media marketing is fantastic for a lot of reasons: It’s cheap, it’s easy and it’s a form of marketing consumers enjoy. Then again, it doesn’t hurt to throw some money at the effort for time to time.

If you have explored paid advertising for social media before, it might be worth a shot. Instagram and Snapchat are both great avenues for showcasing your products to potentially interested audiences. Similarly, advertising through Google helps put you at the top of user search results.

Keep a close eye on the results of these campaigns. The successes of one or more of these methods will likely stand out among the others for your audience.

Boost Your Retargeting Campaigns

Wondering how to make an ecommerce website more successful? Many online guides will provide tips for finding new shoppers but how do you ensure that new shopper isn’t just a one-and-done buyer? Retargeting campaigns help instill a sense of loyalty within your customer base.

Here are a few ways to make this happen:

  • Send an email to shoppers who have abandoned carts, reminding them to finish their purchases.
  • Include an exclusive, limited-time coupon code in all your outgoing packages to pull customers back into the sales funnel.
  • Establish a loyalty plan with rewards for your top customers when they buy from you once a month.

Make Friends with Affiliate Marketing

Affiliate marketing is selling your products through a partnering site. This might seem strange at first. After all, why would you sell your goods elsewhere when you have a perfectly good e-store of your own? Affiliate should be leveraged for products that don’t quite fit your branding, as well as overstocked goods or test merchandise. It also helps you reach an audience who might not be familiar with your e-store. Affiliate marketing goes the other way too. You can host other people’s goods and get a cut of the profit.

Improve the Quality of Your Merchandise

If you want to build your reputation as a quality ecommerce merchant, you’ll need to improve the quality of your merchandise. Of course, this means different things for different vendors. If you sell handcrafted goods, you will likely have seen your quality and creativity blossom with practice. Keep doing what you’re doing. You’ll only get better with time.

For retail ecommerce, you might want to consider switching up your manufacturers, suppliers and drop shippers. Don’t just swap suppliers on a whim, of course. Do a little research to see if they can bring up the quality of your goods. Or negotiate with your current suppliers to boost the quality of the materials used.

Think ‘Green’ in 2018

One of the most important resolutions every ecommerce vendor should make is lessening their impact on the environment. Ecommerce can be particularly wasteful when you employ poor packaging practices. Try switching to more sustainable packaging materials in the new year. More and more customers are interested in supporting ‘green’ companies, so you can even use this as a selling point.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • #HampsteadGardenSuburb – More Than A Village by @kpgtourguide

    #HampsteadGardenSuburb More Than Village @kpgtourguide

    DC Editor Adam writes… Karen's tour of little known Hampstead Garden Suburb goes this Sunday 29th April at 2.30pm from Golders Green tube. It, in a word, is... Read more

    10 hours, 3 minutes ago by   Lwblog
  • It's Official - Polish Ice Warriors Will Return to K2 in 2019/2020

    It's Official Polish Warriors Will Return 2019/2020

    This past winter one of the expeditions that we followed closely was the attempt by the Polish Ice Warriors team to make the first winter ascent of K2. Read more

    11 hours, 2 minutes ago by   Kungfujedi
  • Boho Chic Wedding in Santorini

    Boho Chic Wedding Santorini

    The boho chic wedding we are sharing today has mesmerized us! Taylor and Justin love exotic sunny destinations and during one of their trips they discovered... Read more

    12 hours, 19 minutes ago by   Eleni Balkouli
  • The Xroadie Files

    Xroadie Files

    Lord of Pagathorn – Diamono Philia Sedit – Bass, Hellwind – Vocals/Drums, Corpselord – Guitar/Bass/Vocals Intro Nietzscherion strange guitar sounds... Read more

    12 hours, 33 minutes ago by   Ripplemusic
  • Marvelous Mother's Day Gifts!

    Marvelous Mother's Gifts!

    Mother's Day is in a few weeks and I'm sometimes still in awe that I've been a Mom for the last four years now. As a parent, the kids and Zach always try to... Read more

    13 hours, 3 minutes ago by   Cait
  • Black and Gold Hues Wedding Inspiration with a Modern Flair

    Black Gold Hues Wedding Inspiration with Modern Flair

    Today, we’re sharing with you a wedding inspirational shoot that took place in Santorini, an ideal summer destination. An impressive table with black and gold... Read more

    13 hours, 59 minutes ago by   Eleni Balkouli
  • A Fun Class


    Last night was the tenth and last meeting of my Wordplay class -- and what fun it's been! The students have written to prompts of taste, touch, smell, sound, an... Read more

    14 hours, 3 minutes ago by   Vickilane