Link TV (Photo credit: Steve Rhodes)
Consumer rumblings have been getting louder and louder about the ridiculously high cost of pay tv content. In fact, analysts have been reporting that consumers can expect to pay an average of $200 per month for cable TV by the year 2020. Many other news sources have noted that cord cutting is not a myth. Millions of people have abandoned the traditional model that has dominated the marketplace for several decades.
So what is stopping people from a major revolt? Content. The pay TV model is still the most convenient, and the best source, for the highest quality content, most people would agree.
But there are several “cord trimmers” who only keep cable around to gain easy access to local programming, perhaps because messing around with antennas is to much hassle, or more importantly, because the antennas are located too far away to pick up the programming they are interested in. But rest assured, these consumers are avid fans of services that provide television content and streaming movies for a modest monthly price.
Last month we reported on a new service being launched in New York City. In fact, if Aereo beats legal battles, it will rock for consumers! But, because they are rebroadcasting content via the internet without permission, it will be awhile before the legal system will settle this dilemma. However, there is a content provider that has been quietly building legal relationships within various markets for the rebroadcast of content, which will be able to be accessed through streaming media devices like your Roku player for starters. Atlanta-based Skitter TV is up and running in the Portland area, where consumers can view NBC, ABC, CBS and other local programming.
Sources:
http://www.videostreamingserviceproviders.com/apps/blog/show/14095525-expect-to-pay-an-average-of-200-per-month-on-cable-tv-subscriptions-by-2020
http://gigaom.com/video/watch-out-aereo-skitter-tv-brings-live-tv-to-roku/
