The Edit LDN, a high-end global marketplace for shoes, is expanding into the metaverse by opening a high-end shop inside Bloktopia’s crypto paradise. Moses Rashid, who lives in London and started the brand, went to Harrods in October 2021. He is now taking shopping for high-end sneakers to the next level by opening a digital store.
“We can see that high-end businesses are increasingly needing a Web3 strategy, and this seems like a good fit for us.” We’re finding that our audience is becoming more tech-savvy and interested in Crypto and NFTs. They also want to get things in more creative ways. The founder of The Edit LDN, Moses Rashid, said that their partnership with Bloktopia was the first big step toward their goal of being the most creative company in their field.
Moses started the company in January 2020. From year one to year two, it grew by 525 percent, and it’s on track to grow by another 500 percent in year three. This makes The Edit LDN the best place in the UK to buy sneakers for a global audience.
In the past few years, streetwear companies have slowly put out limited editions of more and more of their shoes and other clothes. Several high-end fashion brands have done the same. This has led to a thriving second-hand market, where people buy items that are in demand and sell them for a profit. Even though the price has gone up, people are fighting to be the first to buy the newest releases. With commercial partnerships with Harrods and Threads Styling, it’s like buying from any other store except that the customer service is better.
For those who haven’t been paying attention to Web3, the Metaverse is the bridge between the real world and the virtual world. It is a decentralized, open source virtual world. There will be cryptographic protocols for managing digital value like digital art, real estate, and ad space. The things that will make this possible will be NFTs on the Blockchain, which will make transactions cheap and quick.
Bloktopia is a 21-story virtual reality skyscraper made out of 21 million Bitcoins. It tells you everything you need to know about the pros and cons of cryptocurrency, blockchains, and non-fungible tokens (NFTs). The Bloktopia metaverse is the next version of the internet. It is built on the Unity game engine and uses Web3 technology. Users can do everything they can do in the real world. It focuses on how people interact with each other, no matter where they are. People will learn about cryptocurrency from reliable sources, such as the Centre for Blockchain Technologies at University College London. They will be able to earn bitcoin, play games, talk to other people, make things, and buy things.
Bloktopia’s $BLOK token came out at the end of 2021. It was quickly the most successful launch of the year, giving early investors more than 1000x their money. When the metaverse goes online later this year, it will become a popular place for people to have fun. It already has millions of fans.
The CEO of Blocktopia, Ross Tavakoli, said, “As a huge sneakerhead myself, we’re thrilled to be able to work with Edit LDN, which is the best place to buy sneakers in the UK.” Fortnite makes $2 million every day from in-app purchases like “skins” for avatars. Bloktopia will provide a unique, interoperable choice. By letting people buy digital wearables, like shoes in this case, through an NFT function, they won’t just be able to be worn in our metaverse. Instead, they can be worn in hundreds of games and other metaverses. That’s why fashion and the metaverse are such a great match, because it gives our partners like Edit LDN a whole new way to make money. The buyer can also get the shoes sent to them in person.”
There is no way to keep these two worlds from coming together. People are just as likely to buy the latest clothes for their avatar as they are for themselves. Rashid is a sneaker collector himself, and Tavakoli has been in this market since 2015. Both organizations are disruptors in their own right, and early adopters of web3 and NFTs will jump on this quickly.
This collaboration could go in any direction; as the metaverse grows and changes, so does the sneaker world. Bloktopians will be able to buy a “Edit LDN” shoe NFT for their avatar and then get a sneaker in-hand.
Moses Rashid wants The Edit to become “the Amazon of the sneaker industry.” This is just another step toward that goal, which began with the launch of The Edit’s same-day resale service. Moses Rashid said, “We live in the Amazon era of Now, so we’ve focused our company on making sure the supply chain works quickly and scales globally.” This is a big change for a business where product delivery used to take two to four weeks. In the future, we think that people will take part in shopping in new and interesting ways. With this in mind, Sneakers by The Edit LDN will connect the real and virtual worlds.”
About EDIT LDN
Since it started in 2020, The EDIT LDN has quickly become a global leader in the Sneaker and High End Streetwear markets. They have done this by launching their Global Marketplace, a digital platform that connects investors and owners of sneakers with active buyers from all over the world.
The Edit LDN has worked with stores like Harrods, Galleries Lafayette, and Threads Styling. Its clients are from all over the world and include music artists, footballers, and NFL players.
Jordan, Yeezy, Louis Vuitton, Fear of God, and Dior are some of the brands. The platform is quickly becoming known for fast service, authenticity, a wide range of secure payment options, and excellent customer service. THE EDIT LDN is a British business that is growing quickly in the U.S.
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