PUMA announced today it has confirmed a new long-term contractual partnership with the Italian Football Federation (FIGC).
The accord allows PUMA to be the ‘Official Master Licensee of the FIGC’ for the next two World Cups. PUMA will also continue official outfitter of the Italian national team at all levels.
PUMA has significantly deepened its contractual involvement with the FIGC to place a global emphasis on expanding the profile and commercial potential of the FIGC brand driven by its newly established international sports licensing division.
This evolution sees the FIGC partnership become the most comprehensive in the global PUMA football portfolio, and gives PUMA the scope to substantially increase its licensing opportunities that exist through one of the most prominent and successful federations in world football.
Franz Koch, CEO of PUMA said, “We have enjoyed a highly successful relationship with the FIGC over the past nine years, and as such we are delighted to have reached this new agreement and considerably expand our partnership with them.
It underlines PUMA’s reinforced commitment to further strengthen its position as one of the top 3 football brands because the Italian National Team, more than any other national team property in world football, perfectly embodies PUMA’s unique Sportlifestyle positioning.”
This does not only help Puma, but it also allows for the expansion of Italian football at the national team level. “PUMA has been a great partner for us, and we are very happy to not only continue but also deepen our relationship with them,” said FIGC president Giancarlo Abete. “PUMA has been a great partner for us, and we are very happy to not only continue but also deepen our relationship with them. Their licensing expertise, ideas and commitment to expanding the commercial potential of this partnership are impressive, and have led us to create this new contract. PUMA’s proficiency in design, marketing and global sales distribution is among the best in the industry, which gives us great confidence for the future.”
Their licensing expertise, ideas and commitment to expanding the commercial potential of this partnership are impressive, and have led us to create this new contract. PUMA’s proficiency in design, marketing and global sales distribution is among the best in the industry, which gives us great confidence for the future.”
The FIGC Italia Away shirt has a regular fit with a classic look, re-introducing the horizontal blue stripe for the first time since 1974 – a signature feature that stretches across the chest enhancing the breathable performance of the shirt. The V neck has a double layer in mesh fabric and contrast color inside, while the underarm range of movement mesh allows both a better fit and a more comfortable arm movement.
The deep cuffs in shell fabric add to the classic look of the shirt, and the number and lettering features the PUMA Gaffer font-type.
