Fashion Magazine

Psychology of the Colour Brown

By Imogenl @ImogenLamport

psychology of brown“There’s no brown downtown” is a saying of my gorgeous and super talented image consultant friend and colleague Sarah Brummitt from London. You don’t wear brown in the traditional corporate world (think big finance) in big cities like London and New York.

Why no brown? Brown is about stability (think about the tree trunk that is strong and stable). It’s earthy and non-judgemental. Sound like business? I don’t think so.  Dog eat dog business dressing is about power and expertise and keeping your opponent off solid ground.   Fortunately this is only a smaller proportion of the business world and brown is completely fine in many business environments.

Brown is the earth  or the wooden floor beneath our feet.  Stable and solid, keeping us grounded.

It’s a comfortable color.   Brown tones from sand through to chocolate are warm and inviting.  It’s friendly and approachable and people open up more to those wearing brown (so if you’re interviewing someone for a job, think about wearing brown tones if you want more honesty from them).

Brown is hardworking, with both feet planted firmly on the ground.  This is why it also isn’t a color seen in corporate business as it’s associated with the earth and the land (farming).

Brown is not fun or frivolous.  Brown is mature.  It can be perceived as boring and ‘beige’ and bland if you’re not careful. It often looks best when mixed with another color.

Camel tones are seen as more sophisticated than darker browns.

Brown and beige, caramel and tan, sand and ivory are all part of the brown spectrum.  Lighter browns are more friendly, whilst darker browns more stable and reliable.

Brown is chocolate and coffee which can be perceived as delicious too!  Browns can be warm or cool, light or dark, but everyone can wear a shade or two of the brown spectrum.

How to choose neutrals – Brunette

How to choose a warm or cool beige

Do enjoy wearing brown or dislike it?  What does brown say to you?

7 steps to color and style


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME

Magazines