If you are on a tight budget, DIY flyer is a very cost effective option for advertising your business. Business marketing flyer templates are to the rescue: download a template, edit it on your home computer, print and distribute it – all without needing any professional help!
Here are a few important points to keep in mind:
Content is King: Don’t rely on pretty images and design alone. Images and design are great to grab attention, but content is always more important. Who is your audience? What is the objective of the flyer? Answering these and other questions will help you craft the right headline, use the right words, and choose the right call to action.
Grab attention: your flyer should stand out in a way that compels people to read your message. Use attractive images, bright colors, and effective typography. Use a catch phrase to attract even more people to read your message.
No images are better than bad images: Use high-quality powerful images to establish a visual focus. If you don’t have an eye-catching image that is high-quality, and tells a story, don’t use one at all. Pick a text-only design that plays with font sizes and colors instead.
Keep it Useful: People are generally interested in information that can somehow be helpful to them. Wear your customers’ shoes for a second. How can your company, product or service benefit them? What are your customers’ needs and wants? Address those. To help ensure you don’t lose the reader’s interest, be precise and clear, don’t clutter it with too much information, use brief simple sentences, and keep your text to the point.
Give a reason to take action: Be clear on the desired outcome of your marketing campaign. How do you want your readers to react as a result of reading the information you presented? State your intention by using a “call-to-action” statement. Common calls-to-action are: “Save now”, “Order now”, “Call today”, “Start a free Trial”, “Sign up for free”. Enforce this call-to-action by providing an incentive to act immediately: a limited time discount, or a special free trial, or a gift.
Proofread and proofread twice: You would be surprised at how many reprints are done because of small errors. Proofread, proofread, and then proofread again. Before printing large quantities, print a few copies on your desktop printer, and test them by displaying them at the intended place of distribution. From those, you can determine, for example, if the title is big enough to be readable from an appropriate distance to those who pass by the flyer.
Filed under: advertising books, for novice authors, Thoughts, Uncategorized Tagged: a guide for every author, advertising books, author promotion, best resources book for book marketing, book marketing, book marketing for self published authors, how to advertise a book, Madi Preda-AuthorsPR, promotional design
