Product Spotlight: Uproot Wines

Look out modern world, there's a new wine in town. Jay Levy, a venture capitalist, and Greg Scheinfeld, formerly a Wall Street financier turned winemaker, have announced the launch of Uproot Wines, a modern, innovative, and unique wine brand that hopes to take the community of globally-minded, tech-savvy wine drinkers by storm through a new approach to wine, where "cutting-edge branding meets traditional winemaking."

While we're sure the wine, sourced from top sustainably-farmed vineyards throughout California, is quaffable, it's Uproot's clever color-based visual identity system that provides a way to see the wine’s flavor profile directly on the front label of the bottle that caught our attention.

With this modern approach to wine labeling, Uproot has created a first-of-its-kind color bar, which serves as a visual representation of the wine’s tasting notes on the label, offering a guide to the flavors and aromas to be found in the bottle. While the label will change with each vintage according to the wine’s flavor profile, the design will retain the brand-specific color bars and overall aesthetic.

Uproot Wines is currently available for purchase via direct sales through its website, DrinkUproot.