Many managers these days are struggling to set price levels for a profitable pricing strategy for pharmaceutical drugs. Political events such as BREXIT, the election for President of the United States of Donald Trump or new legislations from major countries around the globe, are putting pharmaceutical companies in a tough spot. By using actual price point data in various geographies with the help of the medicine price comparison application by Ex-Price, managers can stay one step ahead of competition. All strategic decisions can be based on hard data, which eliminates any guesswork.
Source: https://www.exprice.eu/pharmaceutical-pricing-strategy/
