Indus Pride, India’s first specialty beer brewed with Indian spices introduces the unique concept of STRANGEBREW in association with leading musicians in the Indie Fusion space. The StrangeBrew Experience involves the curation of contemporary indie music alongside experimental Indian cuisine, paired with the four variants of Indus Pride.
The performing musicians curate the entire evening by perfectly pairing the food and the music to go along with the beer brewed with spices. This kind of experience is a first because it would touch all your senses together through what you hear, what you drink and what you eat.
As a part of the concept, artists like Karsh Kale, Ragu Dixit and the likes will curate the experience across six cities including – Mumbai, Pune, Bangalore, Kolkata, Gurgaon, Delhi.
StrangeBrew as a concept will stimulate the senses of the audience and give them a chance to experience Indianess in a distinct way. This unique concept catering to the target audience of Indus Pride will tap their individual senses with mesmerizing music, food and ofcourse Indus Pride.
About Indus Pride
Indus Pride is India’s first specialty beer brewed with authentic Indian spices. Initially available in four variants – Citrusy Coriander, Citrusy Cardamom, Spicy Fennel and Fiery Cinnamon- Indus Pride taps into the sensorial experiences of the consumers and is targeted to be the perfect pairing with Indian gourmet cuisine. The Indian connect is further strengthened through the packaging which uses Indian symbolism and color palette. The beer is priced at Rs80/- for a 330ml bottle.
