The new range of Premature Baby Clothes by George at Asda will be stocked in 70 Asda stores nationwide, specifically pin-pointed in stores that are within a short distance of the nation’s specialist neonatal hospitals. 10% from the sale of each garment will be donated to Tommy’s to fund research and support families with premature babies.
I can’t imagine many people anticipate that their baby will be born prematurely but in actual fact over half of multiple and 8% of single births are premature in the UK every year, this works out at 60,000 premature babies in the UK each year.
When I was pregnant I loved looking for cute baby clothes for the little man but 90% of parents say there is a lack of premature baby clothing available. I would agree with this as I don’t remember seeing any premature baby clothing on the high street at all.
The new range will cater for babies who are born weighing anything from just 1lbs to 5lbs. George’s range includes special features such as a flat open-out fitting, extra poppers and irritation free seams to ensure clothing is comfortable and easy to secure around medical equipment.
The range of Premature Baby Clothes by George at Asda starts at just £5 for three bodysuits, up to 860% cheaper than the price of similar garments sold at other retailers.
Emma-Lees Laing, Midwifery Manager at Tommy’s said:“Premature babies can spend many weeks in hospital being cared for by medical staff, and often dressing their baby is one of the few ways that parents can care for their newborn. However, getting clothes to fit a 3lb baby is a real struggle and often parents are reliant on hospital gowns or nothing at all. This new affordable range means that parents will be able to choose clothes for their children in the same way as other parents, dress them in clothes personal to them, and start the journey of daily care for their baby.”
The premature baby clothing rangefrom George at Asda is available now online and in selected stores.
