Google Ads had always been, and will always be the best investment for your business. In fact, 15 statistics prove that with assistance from the PPC management team, you can rightly decide to invest in PPC Management of Google ads, and outsource the task to the renowned .
So, as the first things come first, if you have considered search engine advertising, then you will need assistance from PPC Management professional with Google Ads.
Do the Customers Really Use Search Engines For Making Purchasing Decisions?
Here are the key statistics answering the question -
- 86% of consumers are using the Internet for finding the local business (Stated by WebVisible Survey)
- 72% of consumers are preferring to discover information on local merchants through search (Stated by WebVisible Survey)
- 29% of consumers are searching for local businesses every week (Stated by BrightLocal Survey)
Hence, the customers are searching; but does this indicate you should be using Google Ads? Well, this brings up the most common question -
Why To Use Google Ads Vs. Bing Ads?
The statistics will themselves answer this question.
- Google is owning 92% of the search market share (Stated by statista.com). This statistic is enough to answer this question, but we should never stop at only searching. More statistics about Google's Display network will strengthen the answer.
- Google is owning the largest online display advertising network in the world (Stated by comScore).
- Google display campaigns are reaching 90% of global internet users (Stated by SEMrush).
- Consumers who are exposed to the display ads, on average are 155% more likely to search based on brand and segment-specific terms (Stated by Specific Media).
- Advertising brings in more than 80% of Google's total revenues. (Stated by CNBC) (This is the most important statistic to understand).
But, why do the last statistic hold special importance? It is because it is highlighting how important are the Google ads to Google's business. As Google is dependent a lot on Google Ads, hence Google is focused on and prioritizes maintaining and improving the Google Ads tool set continually.
Now, with this part being clear about search engine optimization, another question will come up -
Why Not To Just Invest in SEO?
It is not that simple, unfortunately - as stated by the following statistics -
- 89% of search ads generated traffic is not replaced by the organic clicks with the ads being paused. (Stated by Google Research).
- The top three ad spots occupy 40% of the clicks on the page for the "high commercial intent" (Stated by The War on Free Clicks - Wordstream).
- 98% of searchers choose the business arriving on the first page of search engine results (Stated by BrightLocal). Hence it emphasizes first page ranking on Google is important. Along with investing in SEO, prioritizing advertising or PPC management is yet another way for the business to be brought to the first page for ensuring your business is in front of your 98% audiences.
Certainly, the next question must be addressed -
Do the Google Ad Campaigns Indeed Work in Reality?
Being correctly managed and set up, the businesses witness strong returns on investment from Google Ad, as the following statistics indicate -
- For every $1 spent on Google Ads, the businesses make an average revenue of $2 (Stated by Google Economic Impact Report).
- 72% of Google Ads Marketers are planning to increase their PPC budgets (Stated by Search Engine Watch). This is a strong indication to the businesses had been generating a positive ROI, because if they did not, then it would not be possible for them to increase their budgets.
- 70% of mobile searchers make a phone call to the business directly from the Google Search (Stated by Search Engine Watch).
- 70% of mobile searches enable actions to be taken within an hour (Stated by Mediative Labs).
By all the truth several factors determine a Google Ads campaigns' success. These statistics as stated are to give you the confidence that investing in PPC or Google Ads will be profitable. But to achieve your desired ROI, you have to correctly set up and manage your ads for seeing positive results. Therefore, getting assistance from advanced and experienced PPC management experts is a must.
