The launch of Power FM 98.7 took place 12 days ago. This new commercial talk radio station has been welcomed as a breadth of fresh air, using Twitter followers as a proxy.
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PowerFM987 Twitter Banner
The Power FM 98.7 Twitter handle was registered in March this year. According to Twitter Counter, this Twitter handle had 3K followers on May 28th – this means its following more than quadrupled in the last month.
The new kid on the commercial radio block launched on the 18th of June, coinciding with Thabo Mbeki‘s 71st birthday. A stroke of brilliance, assisted possibly by strong networks on the part of the station’s leadership, lead to a scoop – an interview with the ex-president himself on the 20th of June on Tim Modise’s Power Perspective. South Africans who follow the news will know that Mbeki rarely grants radio interviews. That interview gave @PowerFM987 its highest number of Twitter mentions thus far.
@PowerFM987 Twitter Mentions (source: topsypro.com). click on image to enlarge
The spikes in the graph above indicate that @PowerFM987 needs a few more POWER interviews like the one with Mbeki, for it to stay on top of influential Twitterers’ minds.
The usual Twitter suspects – @KhayaDlanga and @Sentletse – drove traffic during Mbeki’s interview:
#MbekiPower Top Tweets (source: topsypro.com)
In Part 2 of this topic, I analyze how @PowerFM987 is doing versus @Radio702 – South Africa’s veteran commercial radio station and much touted close competitor.
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