Powerade Tells Nico Calabria’s Amazing Story in World Cup Ad.
0American athlete Nicolai, Nico Calabria was part of Powerade’s new ad campaign called #powerthrough. 19-year old Nico, was born with one leg, but did not let that hold him back.
Even though he is not a professional athlete his inspiring story and achievements sparked Powerade to feature his as part of its 2014 FIFA World Cup campaign. The video follows Nico Calabria’s amazing life story. Born with one leg, Nico fights through, he grows up and defies expectations. Documentary portrays the raw and inspiring willpower of a young man who refuses to let any challenge stand in his way.
Watch this video, all the way through,and think about the ridiculous excuses we make every day, that are stopping us from achieving our dreams.
Source: Coca-Cola
