Once you scroll down a bit, your eyes will be treated to a lovely photo of two perfectly poured pints of Guinness Stout. Scroll down a bit more and you'll be able to read a press release from Ogilvy about the Guinness STOUTie, a brand new gizmo that will put your face in the foam that lays gently on top of your pint.
Prior to pulling together this post, I sent the Ogilvy email to Limpd to see what he thought of this STOUTie concept. Here's our brief back and forth...
Limpd: Why would I want my face on the top of my beer? I drink because I have my face!
G-LO: And I drink because you have THAT face! Seriously though, while I agree that the STOUTie is a bit silly, I wouldn't mind a trip to Dublin to check it out in person.
Limpd: Hey! I'm all for a trip to Ireland and for putting faces in the luxurious foam. I'm just not on board with it being my face. That's a sure way to lose my appetite.
G-LO: I'm with ya there! I certainly don't wanna see my face in a Guinness either. I'm sure they'll offer you the option to put a more attractive face on your pint. For a price. I'd be ok with that. I guess we'll just have to get our sorry butts to Dublin ASAP to see what this is all about.
Limpd: I'm in! And thanks to Air Lingus now flying out of Philly, the trip will be a piece of cake. When do we leave?
G-LO: I'm ready when you are! DUBLIN HERE WE COME!
While we wait to see if we actually go to Dublin for a few pints (we can't even get to Baltimore, which is just a two hour drive away, to tour the new Guinness Open Gate Brewery and Barrel House!), here's some more information about the STOUTie...
DUBLIN, November 1, 2018 - Next time you are visiting The Guinness Storehouse in Dublin, your adventure will be even more memorable thanks to the introduction of the Guinness STOUT ie, the ultimate way to make your pint your own. Launching on November 1 st to mark International Stout Day, a worldwide celebration of the distinctive beer style, visitors to The Guinness Storehouse will be able to experience The STOUT ie - a picture-perfect pint featuring your selfie or chosen design on the head of the iconic black and white stout.
In the true spirit of innovation, The STOUT ie pushes boundaries, using technology to add natural malt extract to the top of the Guinness pint to create the chosen design. The iconic black and white stout provides the perfect canvas for a sepia toned selfie.
STOUT ies are made possible by the Ripples technology, which combines patented 3D printer mechanics with Ink-Jet printing. The images are printed using natural malt extract.
Yossi Meshulam, CEO of Ripples, expands, "Ripples is known for offering brands the possibility to create unique, personalised consumer experiences by printing image or photo content onto foam-topped beverages. We are thrilled to partner with Guinness for The STOUT ie launch - exciting beer lovers by making their beverage unique. Together, we are creating ripples of enjoyment at the home of Guinness in Dublin. Today, we are also excited to announce the EMEA commercial availability of the Ripple Maker PM used to power the STOUT ie at the Storehouse, and set to create ripples of enjoyment across the world."
Exclusively available at The Guinness Storehouse, visitors can purchase The STOUT ie for €6.00. For more information and to purchase tickets for The Guinness Storehouse visit www.guinness-storehouse.com 1.
