Family Magazine

Plus-sized Kids Are Big Business

By Newsanchormom

Plus-sized Kids are Big Business
I hate that the childhood obesity epidemic is growing, but I am glad the kids will at least be able to wear the same clothes as kids who aren't overweight. I am sure it's hard enough for a child to be obese in school. It certainly doesn't help stop the obesity epidemic, but manufacturers only make what people will buy, so I don't think they should be punished. Have you noticed more husky clothes at stores? Which ones? 
FROM NBC: We all know America's waistlines are expanding, that includes even the youngest set and that really is turning out to be quite a business opportunity. There's a growing market for plus-sized apparel for kids. They are signs of the times: husky boys, girls plus. 
Linda Peeples/JcPenney: "The parents are really relieved to come here and buy their kids the same styles, the same everything
 Linda Peeples manages this section at JC Penney at a mall and says a lot of families are thrilled to find it. Linda Peeples/JC Penney: "And you are trying to figure out something to fit this kid you know so she can be in style and won't be picked on in school so I think that's pretty much the reason they brought in the plus size." "
So, uh, for me it works because I couldn't find any like children's clothes for her. I had to get a bigger size actually just because she is a big girl."
 The retailer says it's offered plus sizes for kids for some time, but now it is considered one of the most promising markets in the fashion world. The retailer says it's offered plus sizes for kids for some time. but now, it's considered one of the most promising markets in the fashion world. 
Pam Hensley/JC Penney: "The consumer is the one who drive this business. They came in they asked for it." Makes sense, when you consider that the Centers for Disease Control and Prevention says childhood obesity has more than tripled in the past 30 years. 
For example... for kids ages 6 to 11... obesity increased from 6.5% to 19.6% between 1980 and 2008. And according to Forbes and Market Research.com: Sales of women's and girls' plus size apparel has become a $47 billion dollar industry. Lands End and Sears also now offer plus sizes for kids.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • The European Union Just Made Bioenergy Worse for Biodiversity

    European Union Just Made Bioenergy Worse Biodiversity

    While some complain that the European Union (EU) is an enormous, cumbersome beast (just ask the self-harming Brexiteers), it generally has some rather laudable... Read more

    The 20 August 2018 by   Bradshaw
    ENVIRONMENT
  • The Romantics

    Romantics

    These two words conjure an image in my mind of running through fields with flowers in my hand and my beloved running after me, very much like the Bollywood film... Read more

    The 20 August 2018 by   Ashleylister
    BOOKS, CREATIVITY, CULTURE, SELF EXPRESSION
  • Lesson 1570- Life Lessons I Want My Kids to Know

    Lesson 1570- Life Lessons Want Kids Know

    We just back from a family vacation on Cape Cod. It’s the one week of the year that we all go barefoot, drink cold beers in the afternoon, read books in the... Read more

    The 20 August 2018 by   Wendythomas
    ANIMALS & WILDLIFE, HOME, PETS, SELF EXPRESSION
  • Who’s Gonna Love You, Tebey at Boots & Hearts 2018 Interview

    Who’s Gonna Love You, Tebey Boots Hearts 2018 Interview

    Tebey teased his last-minute addition to Boots Hearts 2018 through his social media channels, and then he came on out to the Burl's Creek Event Grounds and wa... Read more

    The 20 August 2018 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • Frugal Tip: Make-Your-Own Sore Throat Syrup

    Frugal Tip: Make-Your-Own Sore Throat Syrup

    Summer is almost over, and there is a chill in the air, so it's not hard to think of the cold season coming soon. And with it - coughs, colds and sore throats. Read more

    The 20 August 2018 by   Catherine Mcdiarmid-Watt
    FAMILY, FINANCE, SHOPPING
  • 7 Physical Signs Your Partner Is Sleeping With Someone Else

    Let us put aside the idea of a perfect world where people love their lovers honestly, with all their heart and would never ever cheat on them, where all... Read more

    The 20 August 2018 by   Naijapary
    SOCIETY, A-CLASSER
  • Home Decor: A Garden for Every Space

    Home Decor: Garden Every Space

    For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver. Read more

    The 20 August 2018 by   Rashmi Gopal Rao
    DESTINATIONS, TRAVEL

Magazines