We are all aware of the importance of Pinterest and Instagram for Social Media marketing nowadays. Although both are visual Social Media platforms, there are certain differentiating factors you should keep in mind.
Social Media companies in Dubai underline the importance of five differentiating factors. Today we are going to talk about them to allow you to make a well-informed decision regarding whether you should use only one or both platforms to promote your business.
So let's get started...
5 Differentiating Factors for Instagram and Pinterest
Is Pinterest for you?
1st Factor - Different Purpose
People are usually unaware that both Pinterest and Instagram have a purpose that is unique to them and that people use these platforms in a completely different way and for different reasons.
People use Pinterest to browse through visual content they are interested in or search for specific content or products to help them.
You can think of Pinterest as a visual search engine. It works quite similarly to Google, answering search queries with appropriate visuals that direct users to external websites. It is a great platform to drive more traffic to your website, and more traffic equals more conversions.
On the other hand, people use Instagram to share videos and photos with their followers and follow brands and individuals they are interested in.
Instagram users want to see the content they can relate to, which is an essential thing many brands from the UAE tend to forget. Successful brands use Instagram to improve their awareness and build trust by actively engaging with their followers daily, providing valuable content that helps people.
The bottom line is - there is a difference between discovering and sharing. Pinterest is a platform that helps its users discover interesting visual content, while Instagram allows users to share their visual content.
2nd Factor - Different Audience
Let's take a look at some stats that will help you understand whether you are more likely to find your target audience on Pinterest or Instagram.
Pinterest User Data- Over 250 million monthly users,
- More than 3 billion Boards have been created, and 175 billion Pinterest pins shared until today,
- Around 2 million users regularly save shopping pins on Boards.
According to Social Media companies in Dubai, Pinterest is a platform with the biggest gender difference compared to other Social Media platforms. More than 70% of its users are women.
Instagram User Data- Over 1 billion monthly users,
- Approximately 95 million of various visuals are uploaded and shared every day,
- More than 3.5 billion likes are made daily.
Men and women equally use Instagram, and over 60% of its users belong to the younger population.
3rd Factor - Image Editing
Most Social Media companies in Dubai prefer Instagram over Pinterest when it comes to editing photos, and it is easy to understand why.
Instagram offers many features that allow you to edit your photos on the go with various filters and other tools. You can have great looking visuals in time.
On the other hand, Pinterest doesn't work like that. It does not offer any photo editing options. Therefore you have to do all the editing before you upload your content.
4th Factor - Video Content
Video content is the most popular content nowadays
Alongside with photo content, Instagram allows you to share videos also. It's a great advantage, considering the increased popularity of video content nowadays.
When it comes to Pinterest, you can't directly upload videos (for free), but you can pin a video link that leads to a video hosted on external platforms such as YouTube.
5th Factor - Linking to Your Website
Instagram is a great place to build your brand's awareness, but not so great if you want to drive traffic to certain landing pages as you are not able to share live links within your content (unless you use Instagram Ads).
On the other hand, Pinterest is great for linking to your website as each pin is directly connected to it.
The bottom line is - if you want better brand awareness, use Instagram, and if you want more traffic, use Pinterest.
The Final Verdict - Pinterest vs. Instagram
Now that you can see the fundamental difference between Pinterest and Instagram, you should stop and think about which of these two platforms your target audience uses. Once you figure this out, it is time to start promoting your brand.
In case you can find your audience on both platforms, feel free to use them both. However, keep in mind that you have to create valuable content in your wish to be successful in Social Media marketing, or your efforts will be in vain. If you don't have enough time to create killer content, we advise you to hire one of the best Social Media companies in Dubai to do it for you.
