The new England kit was unveiled today, with the first official sighting via a picture posted on Twitter by England midfielder Jack Wilshere of a pupil at his former school wearing the jersey, demonstrating that the kit belongs to the nation, not just the players lucky enough to represent England. Following its reveal via social media, Nike has created a campaign emphasising that while the kit may feature technical innovation and performance benefits, it cannot win games by itself, and it is what the players do in it that counts.
Wilshere arrived to watch a training session at The Priory School in Hitchin, Hertfordshire, before picking out lucky student Jason Kelly to wear and reveal the shirt for the first time .
