Business Magazine

Philly Bike Share Program Picks A Name Already Trademarked

Posted on the 12 February 2015 by Worldwide @thedomains

In my local news it seems that the city of Philadelphia may be infringing on a trademark. The city is rolling out a bike share program and named it Indego, the only problem is a company in Cleveland has that name trademarked. A representative from the Cleveland company said they will look into whethere or not they want to block the name.

Kathleen Conlon, a spokeswoman for Independence Blue Cross said she felt comfortable there would be no one confused by the Indego name.

From Philly.com:

The catchy name selected for the city’s new bike-sharing program, “Indego,” is a registered trademark of a Cleveland company, which says it will investigate if it should try to block Philadelphia from using the name.

Mayor Nutter unveiled the $16 million bike-share program Wednesday at a City Hall event.

The Indego name was designed to celebrate the $8.5 million contribution to the program by Independence Blue Cross, combining “independence” and “go.”

Read more at Philly.com


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

Magazines