Serene Teh, an illustrator and graphic designer explains that the brief for this animation was to create a visual reaction inspired by a chosen sub-culture, in this case, Parkour. Parkour is an urban ‘free-running’ discipline, originated from France. Its aim is for its traceur to overcome obstacles within the path, by adapting physical movement to traverse the urban environment, using physical abilities like jumping and climbing. The intention of this animation is to capture the movement and physical beauty of the traceur while traversing through the environment. This viral is aimed to create an awareness for parkour as an artform, rather than a sport.
Serene Teh is an independent designer and illustrator based in Singapore. She illustrate on various media, enjoys pencil and ink the most. She has been into animation for around 2 years now.
