During the crypto winter, American socialite and crypto queen Paris Hilton is thinking about renaming her crypto pups, “Crypto Hilton” and “Ether Reum.”
The Teacup Pomeranians have been a constant presence on her social media pages since their arrival last spring, but the FTX collapse and broader downturn in the crypto market, as well as Hilton’s ongoing legal troubles for promoting NFTs, may have soured the starlet on the potential value of publicly linking herself to the emerging technology.
However, this wasn’t always the case. Once, Hilton could boast about the benefits of NFTs and cryptocurrencies without fear of backlash:
She was also perfectly content to incorporate her NFT business into her personal life, using the dog names as fun and cute marketing strategies for her endless NFT projects: “Their names are an ode to my passion and love for #NFTs. I love the way they pose so cute together,” she said.
Introducing the two newest additions to the #HiltonPets family
— ParisHilton (@ParisHilton) April 11, 2021for #NationalPetDay. Crypto Hilton & Ether Reum (last name after my fiancé Carter Reum of course
).Their names are an ode to my passion and love for #NFTs
I love the way they pose so cute together
pic.twitter.com/0XZssq7EPY
According to a new Harper’s Bazaar feature, Hilton may regret the choice of names: “They were named at the top of the market. We’re thinking about Web3 names now,” a member of Hilton’s team said. Ether was named after Hilton’s husband Carter Reum and the Ethereum blockchain network.
View this post on InstagramA post shared by Paris Hilton (@parishilton)
Since 2016, when Bitcoin was valued at $1,000 and Ether at $10, the star has been prominent in the crypto scene. The world’s largest cryptocurrency has fallen 4% in the past week, reflecting the asset’s overall volatility. Hilton has unveiled a deepfake AI initiative and launched Paris World on Roblox as a platform for her perfume line and DJing.
Last January, Hilton was excited about how the decrease in the crypto market could be a chance to “buy the dip”: “I see digital currencies definitely rising [again],” Hilton said. “Right now, what I did, which is what people say, is buy the dip.”
It’s not clear if she is buying the dip or just waiting it out.
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