With an NFT space that looks like a gallery, the Paris-based NFT Factory hopes to get more people interested in crypto.
Getting crypto into the hands of the masses may come one NFT at a time. This is exactly what NFT Factory, a hub for NFT in the heart of Paris, wants to offer in its 400-square-meter building for NFT education.
“When we started this project we wanted to let as many people as possible discover NFTs and make them accessible,” NFT Factory president John Karp told Decrypt during this year’s NFT Paris event.
About 130 tech and crypto leaders, artists, investors, and companies, like Blackpool, Ethereum France, Ledger, The Sandbox, and Sorare, are all co-founders of NFT Factory.
It’s not just about bringing more people into the Web3 community; it’s also about bringing the oft-decentralized Web3 community together through physical installations and exhibitions that provide a deep dive into all things NFT.
“Sometimes we say that NFTs are a trojan horse for crypto,” Karp told Decrypt. “We see physical art as the best way to touch as many people as possible.”
To further unite the community, NFT Factory has its own membership token in the form of NFT, which is held by approximately 1,000 individuals who can get access to a closed space where they can drink coffee, discuss topics, and generate business ideas.
When asked about the overall state of the NFT market, Karp said that he believes NFTs will always be active, even if the market goes through cycles. This is because the NFT market had a clear drop last year and then a new wave of activity in the past few weeks.
He also thinks that the bear market gives people more chances to come up with new ideas and make new products. He says this by pointing out how many people went to the NFT Paris event.
“Of course, things will be much more active in the bull market, but when people say that the bear market is for builders, it’s for real. People are building, and they are building hard,” said Karp.
Content Source: decrypt.com
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