According to a Press Release out today, my fellow Sherpa Page Howe, a “veteran domain name investor and educator, has been tapped to lead the effort to educate and encourage adoption of the .LA domain extension in and around Los Angeles and Southern California. ”
“Domain names are the real estate of the Internet, and the .LA domain namespace is the exact location for online marketing in Los Angeles.
.LA Domain names are available now at most major registrars, www.la and LaDomainNames.com.
Page Howe is quoted in the PR as saying:
“Local is everything in online marketing. The time is right for companies and inside and outside Intellectual Property advisors to consider adoption in the .LA extension in advance of wider publicity and relaunch in 2015,”
“Los Angeles is unlike any city in the World and a .LA domain allows a company to market to the tastes and styles found in Los Angeles,.
“Page Howe and his team are available to help companies, hosting companies, web developers and community/governmental organizations become familiar with the opportunities available by adopting a .LA domain name.
Online, the new effort at iLove.LA is designed to educate and inform local businesses, developers and companies about the .LA namespace, best practices in SEO, and registrar opportunities.
iLove.LA will initially focus on Restaurant/Food related businesses, Concert and Entertainment venues, Homes and Real Estate projects and Developments and Media.
These businesses are advertising to Los Angeles residents about LA businesses, with an LA look, feel and style. In the .LA namespace, they will find over 99% of the names taken in .com are available for registration.
Born and raised locally, Page went on to speak on the history of .LA:
“This namespace has been consistently live for the past ten years, managed by a strong registry operator. The ICANN introduction of new Tlds and other geographical extensions such as .NYC, .Paris, .Vegas and .London, has brought illumination and increased confirmation of the benefits of city namespaces.”
Howe expects to announce the “Rancho” Founders Program to help websites, companies and causes/initiatives with additional advertising and promotion across the .LA network. Opportunities also exist to acquire discounted premium names in exchange for joint promotion and publicity.
Some of LA’s best-known companies use a .LA domain name, including Craft Brewery GoldenRoad.LA, Accelerator Amplify.LA, Fashion brand Made-in.LA and Directory Represent.LA.
Howe is a domain name expert, speaker and consultant seen weekly on the DomainSherpa.com industry review show, and has sold over $5 Million in names over the past 10 years. “”
Congrats Page.
