P-Rod & Lance Mountain Talk Skate Innovation

What’s the relationship between sport and shoe? There’s a relationship there and such is the story between skateboarding and the Nike’s Jordan. Watch as the team behind the Nike SB P-ROD 8 – a shoe that stands on the forefront of innovation and design – discuss skateboarding in the 80s and how the Nike Jordan spear-headed the wave of a new generation of skaters. It’s a video that packs history, interviews and, of course, neat tricks in one smooth edit.

Check it out