Body, Mind, Spirit Magazine

“Our Heros Are Back”

By Luphil

An American friend sent me the link to the following viral video with the words:

“The Rijksmuseum in Holland had an idea: Let’s bring the art to the people and then, hopefully, they will come to see more – at the museum. They took one painting of Rembrandt from 1642, Guards of the Night and brought to life the characters in it, placed them in a busy mall and the rest you can see for yourself!”

A great flash mob marketing campaign by the Rijksmuseum Amsterdam – “Onze helden zijn terug!” (Our heros are back!) One of the comment says: Creativity is intelligence having fun.” ― Albert Einstein


Scene from the video (c)

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