Although not related to Optimus prime, leader of the Autobots, you would be forgiven for mistaking his relation to the latest release in the Optimus keyboard series by Art. Lebedev Studio: the Optimus Popularis. This fully customizable keyboard allows users to configure the function of each key as well as its display (each one is an ultra slim LCD screen) using onscreen configuration software. Perfect for users working in multiple languages and specialized programs or yearning for a more personalized computing experience. The software is supported by all recent Mac and Windows operating systems. $2554