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These images are identical, but they appear very different because of the background they have been placed on in Photoshop. The 1stpicture was placed on a white background, the 2ndpicture was placed on a black background. That is the only difference between the photos: one has been put in front of a black background (the maroon picture), while the other (the pink picture) has been placed in front of a white background. In the original picture, the lips and nails are pixellated, with some of the small squares appearing as a shade of purple, while others look pink. These pixels mean that the image is semi-see through, so it can adapt to different colours when they appear behind it in Photoshop. Which is why you see a pink pair of lips and fingernails on a white background on Twitter, but when you click on the image to reveal a second picture against a back background it looks maroon.
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20th Mar 2015.