Oprah Winfrey and Kraft Heinz announced today (Wednesday) that they’ve teamed up on a joint culinary venture called Mealtime Stories, LLC, the brand seeks to “create a new line of food that will make real, nutritious products more accessible to everyone.”
In a statement, the company and the mogul said the brand’s first offering will involve refrigerated products “across multiple categories.”
Kraft Heinz will be the entity to develop, manufacture, market and sell Mealtime Stories products in the U.S.; 10% of products’ profits will be donated to charities that seek to eradicate hunger.
