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Oppo Gives up on Building Custom

Posted on the 13 May 2023 by Geetikamalik

Oppo, a Chinese electronics manufacturer, has recently announced that it will no longer be investing resources into building custom processors for its mobile devices. This decision comes as a surprise, as Oppo had previously made significant efforts to develop its own chipsets in-house, rather than relying on third-party manufacturers such as Qualcomm.

According to a statement released by the company, Oppo has decided to shift its focus towards other areas of development, such as camera technology and software optimization. The decision to abandon its custom chipset project is said to be a result of increasing costs and technical difficulties.

Oppo’s decision is not unique in the smartphone industry, as many other manufacturers have faced similar challenges when trying to develop their own chipsets. Companies such as Huawei, Samsung, and Apple have all invested heavily in developing their own processors, with varying degrees of success.

However, for Oppo, the decision to abandon its custom chipset project could be seen as a setback. The company has been rapidly expanding its global market share in recent years, and its ability to develop its own processors would have given it a significant advantage over its competitors.

Despite this setback, Oppo remains a major player in the smartphone market, with a strong reputation for producing high-quality devices at competitive prices. Its decision to focus on other areas of development, such as camera technology and software optimization, could ultimately benefit consumers, as these are areas where Oppo has already demonstrated expertise.

In conclusion, Oppo’s decision to abandon its custom chipset project is a significant one, but it is not likely to have a major impact on the company’s overall success. Oppo will continue to be a major player in the smartphone market, and its focus on other areas of development could ultimately lead to new and innovative products for consumers.

The post Oppo gives up on building custom first appeared on Technology Magazine.


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