Quick-fashion model Starting Boutique has been panned for its 'cringeworthy' new Valentines Day marketing campaign starring OnlyFans mannequin Mikaela Testa and her cryto investor boyfriend Atis Paul.
The extremely sexualised commercial, which was launched on Wednesday, reveals the scantily clad couple getting frisky inside a sprawling mansion.
Mikaela leaves little to the creativeness within the clip, parading round and pulling seductive poses in skimpy lace lingerie.
One notably eyebrow-raising second happens in a bed room scene the place Atis shoots faux cash from a toy gun over his girlfriend's physique.
In one other controversial scene, a braless Mikaela is filmed swimming round a pool sporting a white singlet emblazoned with the phrases 'I'm SO a virgin'.
Maybe probably the most weird second happens when Mikaela - who claims to be a vegan - sprays whipped cream into her mouth.
As first reported by Outspoken Podcast, the marketing campaign has already sparked loads of backlash within the hours because it was launched, with some critics evaluating the footage to 'porn'.
'That is all types of disappointing', one person commented beneath Starting Boutique's video put up.
'Commercial for PornHub subscription? Starting Boutique's staff missed the mark right here,' one other wrote.
Slamming the money-shooting gun scene, one critic commented: 'yeah, nah. A person taking pictures cash at a lady? Really feel like a person... directed this. It ain't it.'
Elsewhere, one other person blasted Starting Boutique for promoting a shirt that claims 'I'm SO a virgin,' writing: 'I believed you guys have been higher than this.'
Mikaela and Atis have by no means been shy to doc themselves getting handsy on social media, typically pushing the envelope with their X-rated content material.
The racy couple, who began courting in 2020, made headlines in June after Mikaela uploaded a video of the couple partaking in a sexual act in public.
In 2019, Mikaela was banned from TikTok for breaching 'a number of group tips' along with her racy content material.
She was additionally famously mocked on-line in 2019, after she broke down on digital camera after discovering out that Instagram had stopped exhibiting the variety of 'likes' on all her posts.
'In case you assume that is OK you possibly can f*** off, it is truly a tragic day for individuals who have Instagram as a job,' Mikaela stated on the time.
'No matter what you might assume Instagram is a REAL job and people within the trade have labored onerous to get the place they're at. It is folks that are not even within the trade that assume it is a f***ing joke. It is not, it is actual harm out right here.'
She stated she has put her 'blood, sweat and tears' into her on-line presence and 'each model and enterprise' she is aware of was struggling.
'No matter what you might assume Instagram is a REAL job and people within the trade have labored onerous to get the place they're at. It is folks that are not even within the trade that assume it is a f***ing joke. It is not, it is actual harm out right here.'
She stated she has put her 'blood, sweat and tears' into her on-line presence and 'each model and enterprise' she is aware of is struggling.
Although she instantly referenced the rule adjustments in her video, in keeping with The Every day Telegraph, she later stated the emotional video had nothing to do with the brand new guidelines.
'Since there are just a few impolite folks misinterpreting this video, this has nothing to do with Instagram eradicating likes that's the dumbest factor I've heard,' she stated on the unique put up.
'This has every thing to do with the disgusting hurtful feedback and messages I've obtained over the previous week and I simply want a break.'
