Drink Magazine

… On Beer, Babes and Some Other B: ‘The Session’ Aug 2013

By Bryan Roth @bryandroth


It’s every beer blogger’s favorite time of the month – The Session has arrived. At the start of each month, bloggers from around the world write on one predetermined topic and share their thoughts on the discussion of the day.

This month’s installment comes from James at Beer Bar Band and he wants to know, what’s my elevator pitch for craft beer? Here’s how he explains:

You walk into an elevator and hit the button for your destination level. Already in the elevator is someone holding a beer…and it’s a beer that annoys you because, in your view, it represents all that is bad with the current state of beer.

You can’t help but say something, so you confront your lift passenger with the reason why their beer choice is bad.

In James’ scenario, we have 30 seconds to give our pitch – or 250 written words. Given my ability to ramble, I’m opting for the still image to push that boundary to 1,000.

So what’s my pitch? Well, I don’t want any friends to drink lousy beer, lest they end up like the poor souls we’ve seen in so many beer ads…

bad beer sequence

So while we may be left unimpressed at some spontaneous bikini beach party thanks to the (natural) magical transportation powers of Keystone or Bud Light, good beer gives us what every craft beer lover really wants and needs…

good beer sequence 3



+Bryan Roth
“Don’t drink to get drunk. Drink to enjoy life.” — Jack Kerouac

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