Here is the 20th purchase by Curefoods in two years
Cloud home start-up Curefoods has bought an important majority share in leading milkshake company Frozen Package in a package that respected the business at $6 million, under a supply close to the development.
Started by Cultfit co-founder and former Flipkart executive Ankit Nagori in 2020, Curefoods has bought 20 food brands, including the kind of outfit, YumLane, CakeZone, and Good Indian Khichdi. Earlier this year, the start-up increased $62 million in funding from Iron Pillar, Chiratae Efforts, Sixteenth Road Money, Accel Companions, and Flipkart co-founder Binny Bansal.
With the newest purchase, the business seeks to produce Frozen Package, a one-stop shop in the milkshakes and treat group and increase their account to incorporate a variety of Curefoods’treat brands.
Was only available in 2017 by first-time entrepreneur Pranshul Yadav, Frozen Package has turned into a stylish cold milkshakes and desserts company with a presence in more than 25 cities. It operates more than 110 shops and supplies a wide selection of signature thick shakes, milkshakes, and one-of-its-kind ice cream jars, which can be 100 per penny vegetarian.
Below Curefoods, the milkshakes company is defined to augment their menu to appeal to a larger market with various wants, equally via bodily and online channels. There are also programs to increase Frozen Bottle’s presence, taking it to 50 cities with over 250 outlets.
At present, the Curefoods’treat account includes brands like CakeZone, Frozen Package, Lubov Patisserie, Cupcake Noggins, and Iceberg. Given many selections in icy desserts, balanced Indian desserts, cakes, desserts, and more, the home of brands states to be somewhat greater in the web treat purchasing a place compared to their nearest competitors.
Gokul Gandhi, Main Company Specialist at Curefoods, claimed: “Over time, the group of icy desserts and milkshakes has observed an important boost in India. Introducing a highly popular milkshake company, such as for example Frozen Package, to your treat account can now equip Curefoods with five treat brands across all categories.”
Pranshul Yadav, Founder, and CEO at Frozen Package claimed: “We’re immensely excited to participate in the Curefoods house of brands and turn the site to a brand new phase in Frozen Bottle’s journey. Over time, we have effectively gathered a client bottom that’s arrived at carefully enjoying what we serve. We now try to slam up our initiatives to get the go-to cold treat company and widen our offerings. We anticipate dealing with the Curefoods team and reinforcing their ambitious upward trajectory in the cloud home space.”
Curefoods recently declared their merger with Mumbai-based Maverix and the purchase of south India team rights of US-based pizza string Sbarro. Leveraging its multi-brand multi-kitchen product, it seeks to somewhat increase its presence beyond the 150 cloud kitchens in 15 cities it operates now.
