TechCrunch.com is reporting that Virtual Piggy, a payments service aimed at minors is today rebranding as Oink after buying the domain, trademarks and social marks from Milk (not Google) for $57,500.
Founder and CEO Jo Webber is quoted as saying “the company found that 66% of it users were already over the age of 13, “Piggy” sounded too infantile but “Oink” lets them retain some of the branding association with piggy banks while sounding more punchy in a way that will resonate better with the the older end of the youth market”
Oink, has raised about $25 million in funding.
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