If email had died when the self-proclaimed digital pundits said it did, we must be witnessing a zombie apocalypse.
According to statistics portal , global email users worldwide in 2017 numbered 3.7 billion - with projected growth to 4.1 billion in 2021. The reports the total number of consumer and business email received and sent on a daily basis reached 269 billion, which is projected to grow at an average annual rate of 4.4% in the next four years, reaching 319.6 billion by the end of 2021. Then there are the statistics provided by Radicati Group , which place email with a median ROI of 122% - more than four times higher than other marketing formats (paid search, social media and direct mail). DMA and Demand Metric
However, even though email is very much alive as a marketing tool, it can only be as effective as your marketing strategy.
Here are nine tips for creating one that can help your organization thrive.
1. Have a clear-cut objective - Know what you want your email campaign to accomplish. Do you want qualified leads in your conversion funnel? Additional business from existing customers? Additional information from recipients so you can fine-tune future messages and offers? You'll need to craft the message accordingly.
2. Create relevant, quality content - That is, relevant, compelling copy and visuals targeted to your demographic to motivate them to answer your call-to-action (CTA). Keep your message simple and direct. People are continuously bombarded with email, and don't have time to read lengthy pitches or product/service descriptions.
Use the appropriate "tone of voice" in your copy. Sound businesslike but approachable for a professional, B2B audience; personable and conversational for B2C. Use high-resolution images and a clean, attractive layout - which is especially important for an e-commerce business. Please read the closely related Tip Number Six: Be sure to optimize for mobile.
3. Make relevant offers - Offering your target audience something they consider useful is a great way to boost response. Booklets, white papers and webinars should, of course, be part of every strategy that uses a marketing automation solution. Special discounts, giveaways or invitations to a real-world or online event also have great motivating power.
6. Be sure to optimize for mobile - It's a mobile-first world now, as you learned by reading our blog post of April 12, 2018, " Is Your Business Website Ready for Mobile-first Indexing? " An email with graphics and text that don't display well on smartphones will quickly go in the Delete can.
As you can see, many elements go into implementing a successful email marketing strategy. Virtual Stacks Systems provides comprehensive digital marketing and solutions for organizations of all sizes. email hosting to learn how a highly targeted, robust email campaign can help meet your goals.
