Nice Laundry

If my sock draw is anything like yours, its full of unmatched, boring plain black socks. The tech duo, Ricky Choi and Phil Moldavski, are out to change that with Nice Laundry. They offer colourful  high quality socks in packs of 6, and a guy can overhaul his entire sock drawer for under $90. They’re using the same factories as top brands like J. Crew and their technical designer has worked for Levi’s, Polo, and Vineyard Vines.

Check it out