OneOf, a platform for non-fungible tokens (NFTs), has bought the Tap Network blockchain rewards tool to help big companies connect with their customers in Web3.
As part of the launch, OneOf is introducing the OnePlatform, an all-in-one solution for businesses that want to grow into Web3 that combines e-commerce, data, and loyalty programs.
When Tap Network came out in 2018, customers could use loyalty points or cryptocurrency to buy real goods and services from big companies. It has worked with companies like the internet browser Brave, the ride-sharing company Uber, the entertainment company Warner Music Group, and others.
OneOf adding Tap Network
Lin Dai, CEO and co-founder of OneOf, says that adding Tap Network would help more businesses and customers use e-commerce to connect to Web3.
“The use case of collecting a branded [profile picture] is very far from the average consumer’s life,” said Dai. “What OnePlatform can do is build a next generation loyalty solution.”
Dai said that OnePlatform will have a multi-signature wallet, which will let both Web3 natives and newer users access and own their digital identities.
Dai said, “For enterprise companies, we think it’s a very valid step towards decentralization for the company to own their full stack, instead of relying on other centralized marketplaces that may not respect creator royalty.”
OneOf has been a major player at the point where music, entertainment, and Web3 all meet for a long time. It made a deal with the Grammys to make NFTs for the annual music awards in November 2021. This deal will last for three years.
Stephen Cooper, the former CEO of Warner Music Group, joined OneOf’s board of directors in February. He is helping the company make more Web3 partnerships.
Content Source: coindesk.com
