"New Year, New Me" may be a tired old phrase, but "New Year, New Marketing Plan" is a great resolution to set your business off on the right foot for 2016. If you've never created a marketing plan before, or if your plan could use a refresh, my free eBook How to Write a Marketing Plan in 15 Minutes a Day makes it easy for you to come up with a plan that will truly benefit your business. As the title suggests, the exercises in the book, accompanied by insight, take just 15 minutes a day. In 1 month, you'll have the foundation of a robust marketing strategy.
Beyond that, the book also delves into specific tactics (yes, there's a difference between strategy and tactics - the book covers that, too!) you can use to grow your business this year. From identifying your best customer to evaluating your existing programs and culling what's not working, to employing integrated marketing communications to increase marketing ROI, the eBook is full of wisdom that can make 2016 the year your marketing succeeds.
Find out more about the eBook or download the PDF and get started. As always, I'm here if you have questions, so comment away!
