We are happy to announce the release of our new iOS and Android SDKs versions 6.0.
These new versions of Smart AdServer SDKs include 3 very great expected features !
1. Mobile viewability measurement:
Advertisers always expect more transparency on the impact of their ad campaigns. One of today’s biggest challenges for publishers is to be able to know wheter ads have been seen or not by the users.
Our new SDKs enable mobile publishers to count the number of viewable impressions according to MRC standards ( 50% of the ad surface seen at least one consecutive second ).
You can even define your own viewability parameters :
– The exposure percentage of the area
– The exposure duration
Get the detail of your viewable impressions by generating a big data reports.
Coming next: As soon as the SDKs 6.0 are fully updated by your app users, you will be able to book campaigns based on a targeted number of viewable impressions.
2. A new out-stream format: Video-Read
You will be able to enjoy this new video out-stream format* that perfectly fits the user navigation to create amazing ad experiences.
*requires a video contract
3. Facebook SDK integration: Facebook audience network
Monetize banners and interstitial formats through Facebook audience network*.
- No Third SDK integration
– Fully handled in the interface
– Full control in case of problems
– Passback management
*You need to contract with Facebook
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