Business Magazine

New Dot Brand Option Now Available for Marketing Brands

Posted on the 23 June 2011 by Chrisbrown @ChrisBrown330


A new option is available for branding your products and services. Instead of the 22 traditional endings to a domain address like .com, .net or .org, there will now be an option of selecting .ANYTHING for your product or service!

Anything — for instance .BMW or .McDonalds or .Nike.

Will this historic change to the internet’s domain system from ICANN change the way we market domains?

Application may be submitted for a unique domain extension from January 2012 to April 2012 and the process appears to be both expensive and time consuming.

Will it be worth it? What’s the ROI for a brand to have it’s own extension?


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