I am impressed with the ability of some businesses to find unique ways to generate more business.
Mynet reports that a hat store called "Pe'er HaShtreimlach" has come up with a new chumra for Pesach that will likely generate a lot of business for them. While there has always been a hat cleaning service that many people would use before Pesach, and there has been a shtreimel cleaning service, now there is something even better.
Shtreimels present a unique challenge for Pesach, and it seems even a thorough cleaning might not be enough. I don't know how food gets on top of an adults head, unless he is involved in regular food fights, but kernels of wheat or barley, or soup nuts perhaps, can easily find their way into the fur of the shtreimel and get stuck there. A good cleaning might get it out, but it might not, if the soup nut is embedded too deeply in the fur.
So, Pe'er Hashtreimlach has come up with a solution. You can now rent a hat or a shtreimel form them for the duration of Pesach.
There is no longer need to worry about cleaning your hat or being concerned about possibly missing a soup nut. I like it - they made up a chumra to generate more business for themselves. Smart businessmen.
We don't question peoples extreme chumrot for Pesach. Anything, or almost anything, is acceptable. This is a new chumra, but it is not nearly as way out as many others some people do...
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