I have spent a lot of time on LinkedIn lately, and have made many valuable new connections!
Weather you want to improve your LinkedIn presence, draw more attention for your business and brand, or draw “eyeballs” for potential job opportunities, this post is a must for you :-)
Think of your LinkedIn profile as being in a tall stack of resumes. What makes you stand out, and why should somebody click and have a look!
I will expand on these points in future posts; but for today, here is a checklist to keep near!
Do…
- Post a picture
- Complete your profile
- Keep your headline simple, and eye-catching
- Personalize your intro when requesting to connect, and say thank you when people accept
- Ask for recommendations
Don’t…
- Post a picture with other people in it, or if your face is not clearly visible
- Cram too much in to your headline (this includes no email addresses, websites or credentials that have as many letters as the alphabet)
- Connect and run! Get to know people and engage with them
- Just post your current job title in the headline – get creative
- Have grammar errors or bad sentence structure in your profile
In LinkedIn, go under “People You May Know” and scroll through.
- What stands out on profiles? What made you click to see more?
- What made you bypass people and keep scrolling?
This should give you the good, the bad and the ugly of what is happening on LinkedIn!
Have fun learning.
