Long time
residents of Chennai would for sure have shopped at this landmark store in Dr
Radhakrishnan Salai and those of us who passed by recently would have noticed
the change too....... it is ‘Nilgiris’
- once South India’s leading chain of retail stores
providing consumers a shopping experience that hinges around freshness of
produce, superior quality and better value. Its web claims that from humble
beginnings in the hills around Ooty and Coonoor at the turn of the twentieth
century, Nilgiris has grown from being a Dairy Farm specializing in butter to a
supermarket chain of over 90 stores spread across India’s southern states. It is a shop chain that lays special emphasis
on its own products, sold under the brand name of Nilgiris 1905. The origin of this supermarket chain is traced
back to Muthusamy Mudaliar of Erode who once carried letters and cheques for
the British from Coimbatoreto the hill stations of Ooty and Coonoor. He ventured a small shop in 1905, after buying
the butter business of an Englishman in Vannarpet and soon, "The Nilgiri
Dairy Farm Ltd." was established. The Nilgiri Dairy Farm Ltd. specialized
in dairy, dairy products, bakery and chocolates. It soon blossomed into a Supermarket with many
branches in Chennai and other cities.
Nilgiris at OMR...
Today at Old Trafford MSD
is having selection worries – primarily on which combination of Indian bowlers
can take 20 wickets in a Test ! Ishant
Sharma is injured, Bhuvneshwar Kumar
appears tiring – Shami not taking wickets, Pankaj Sharma hit by dropped catches
and ill-luck, Jadeja lack-lustrous when parttime Mooen Ali took it by buckets –
will Ravichandran Ashwin play and Varun Aaron steam in fast again since his
debut in 2011 – also whether Shikhar Dhawan be dropped, replaced by Gautam
Gambhir or will Rohit retained – Qs and more Qs – as England camp is smiling –
smarting with a win and James Anderson bowling well and let off with no
punishment !!
The BCCI had awarded
series-title sponsorship rights for home international matches and domestic
fixtures in the 2013-14 season to Star India Pvt Ltd for a base price of Rs 2
crore (approx. $320,000) per international match. The deal is substantially
lower than the previous contract with Bharti Airtel. Besides the volatile
financial market, one of the other factors behind most of the major companies
opting against showing interest in the rights was the timing and duration of
the deal. Now comes the report that BCCI has retained a base price of Rs 2
crore (approx. $328,000) per international match while inviting bids for a
series title sponsor for all the international games and major domestic
tournaments in India over the 2014-15 season. The bids will be opened on August
28 in the presence of all the bidders and the invitation to tender documents are available at the BCCI office in Mumbai for Rs
2 lakh.
Waitrose now at where Nilgiris stood for decades ...
In busy Chennai, one sees
Waitrose at the place where the famed Nilgiris operated. The London-based supermarket chain called
Waitrose has expanded into Luz Church Road, Alwarpet. Their Dr. R. K. Salai road branch opened in Jan,
this year. The store’s aisles comprise
of Indian and imported readymade goods, packaged products, drink concentrates,
an extensive section for chocolates, and separate sections for dairy, fruits
and vegetables.... and yes they are the Team sponsor for England Cricket Team.
Waitrose
signed a ground-breaking three-year deal with the England & Wales Cricket
Board and the Waitrose logo will feature on all England teams playing and
training wear from the Investec Test Series against Sri Lanka onwards till SA
tour in 2016. Waitrose, Britain's favorite supermarket, has 291 branches
throughout England, Wales and Scotland. Waitrose
has replaced Brit Insurance as the primary sponsor of the team. The deal between the England Cricket Board
(ECB) and Waitrose is thought to be worth around £20m.
Away from Cricket a report
in Daily Mail states that Waitrose is hit by supermarket price war sparked by Aldi
and Lidl as upmarket store and is forced to issue second profit warning in
three years. Offering free coffee and
newspapers may have proved popular with some shoppers – but Waitrose’s loyalty
scheme has not been enough to save it from the vicious supermarket price wars. The
upmarket store had appeared to be immune from the supermarket shake-up that has
seen the ‘big four’ – Tesco, Asda, Sainsbury’s and Morrisons – lose out to
increasingly successful budget rivals. But Waitrose’s ‘substantial investment’
in the giveaways has come at a price, and recently the chain issued its second profit
warning in just three years. Waitrose
has issued a warning to staff ahead of sales figures due to be released next
month, saying that profits will be impacted because of investment in the
business.
Concerned by the profits
being affected loyalty card scheme, the MD took the unusual step of writing to
his staff to warn them on the impacts. Shoppers
with a my Waitrose card – which was introduced in 2011 – receive a free coffee,
including cappuccinos, lattes and mochas, even if they do not buy anything
else. They also receive a free copy of most daily quality newspapers if they
spend more than £5. The scheme, which has more than 4million members, has been
so successful that it is estimated the chain gives away 1million free cups of
coffee and nearly 1million newspapers each week.
Things are
not as rosy for the Team sponsor ~ as how the Team performs at Old Trafford
remains to be seen.
With regards – S.
Sampathkumar
7th Aug 2014