As we all know, the commercial success of a film can largely be attributed to its marketing. Distributors can attest that even the re-titling of foreign language films is often a marketing decision. This fact was constantly on my mind as I watched this debut feature from French director Thomas Cailley. After winning the Directors’ Fortnight section at Cannes last year, "Les Combattants" has now crossed the Atlantic with the new name "Love at First Fight", clearly targeting a female audience. However I much prefer the direct translation of its French title – Fighters – which is more reflective of this unorthodox love story.
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