Debate Magazine

"Midget Gems Change Name After Academic's Campaign"

Posted on the 14 January 2022 by Markwadsworth @Mark_Wadsworth

From the BBC:
Marks & Spencer has changed the name of its Midget Gems sweets to avoid misleading geology students after a campaign by a Liverpool academic.
Dr Erin Pritchard, a lecturer in geology at Liverpool Hope University, argued the word "gem" was highly misleading as the sweets are clearly not a precious or semi-precious stone, especially when cut and polished or engraved.
M&S has now rebranded the popular treats as Midget Jellies. A spokeswoman said the store was "committed to being a scientifically accurate retailer".


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